Tips: Creating your Brand

Tips: Creating your Brand
Kokomma Williams

First of all, You are your own brand. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Here is a quick checklist for when creating your brand.

  1. Consider your overall business strategy.
  2. Identify what you are passionate about and what you specialize in.
  3. Identify your target clients.
  4. Develop your brand positioning (seasons, weather etc)
  5. What do you want to be known for?
  6. Who is your client and where can you find them?
  7. Research your target audience.
  8. Develop your massaging strategy.
  9. Develop a marketing strategy, content and be consistent.


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