First of all, You are your own brand. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Here is a quick checklist for when creating your brand.
- Consider your overall business strategy.
- Identify what you are passionate about and what you specialize in.
- Identify your target clients.
- Develop your brand positioning (seasons, weather etc)
- What do you want to be known for?
- Who is your client and where can you find them?
- Research your target audience.
- Develop your massaging strategy.
- Develop a marketing strategy, content and be consistent.